Lori is a senior executive and accomplished leader and influencer with specialist skills in sales, marketing, and channel strategies in EdTech software and services.

With the ideal balance of vendor and channel expertise of 10+ years focused on educational distribution and reseller programs and 10+ years in vendor-land, she brings to the Aventido team 25+ years’ hands-on experience in vendor marketing and product management, product distribution, channel sales development, reseller partner programs, and operations.

Lori set-up and developed a pan-European educational distribution organisation from scratch during tough economic conditions and within a fiercely competitive channel landscape. This entailed full business set-up, recruitment, operations, warehousing, creation of product portfolio, generation of reseller customers plus press and marketing activities to launch and build a professional company reputation throughout Europe.

Before this, she strategically managed vendor go-to-market product activities including documentation, localisation, beta testing programmes, worldwide marketing activities, pricing, training, international channel programs and press communication.

Most recently, Lori has been consulting SME technology companies to strategically expand their reach and grow their sales internationally within the EdTech sectors through B2B campaigns, partner recruitment and creating a platform of focused and proactively reseller partners globally.