James joined team Aventido in 2022, having worked within sales and marketing for the past 8 years, most notably within High End Property and Automotive. Most recently he worked within the Education team of a large Assistive Technology organisation.

In his free time, James is a member of the British Dyslexia Association Technology Advisory Committee and is an active Dyslexia awareness campaigner/ Advocate.

James is passionate about Assistive Technologies and Neurodiversity, because he lives with Dyslexia himself. He strongly believes in technology helping people.